Set of skincare products with 'WIL' branding on a dark background

Frequently Asked Questions

Routine

Start with the essentials. CLEANSE removes excess oil, sweat and daily buildup, while BALANCE hydrates and helps keep your face balanced. From there, add RESET for the eye area and FUEL for your scalp and beard, or choose the complete Essentials Set for the full WIL routine.

Yes. Each WIL product has a different role in your routine. CLEANSE cleans, BALANCE hydrates, RESET targets the eye area, and FUEL cares for the scalp and beard. Together, the four products make up the complete WIL Essentials routine.

For your face, start with CLEANSE, follow with BALANCE, then apply RESET around the eye area. FUEL is used separately on the scalp and/or beard. Always follow the individual product directions for frequency of use.

It depends on the product. CLEANSE can be used twice daily, BALANCE is designed for daily use, RESET is used at night, and FUEL can be used twice daily for best results.

Brand & Ingredients

WIL brings together modern, effective actives with selected ingredients that have roots in our region’s grooming traditions. Heritage gives these ingredients context, but each one is chosen for what it brings to the formula and its role in your routine.

Yes. WIL was developed with the realities of life in the Gulf and Levant in mind, including intense heat, humidity, dust and the constant shift between outdoor conditions and air-conditioned spaces.

Orders & Delivery

WIL delivers within the UAE and offers international delivery where available. GCC markets currently listed on the website include the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman.

Orders are processed within 1–2 business days after payment confirmation. UAE orders are then delivered within 1–3 business days from dispatch. International orders, where available, typically take 5–10 business days from dispatch depending on the destination.

Delivery charges, where applicable, are calculated and displayed at checkout before payment. Any order that qualifies for complimentary delivery will also be indicated at checkout.

Once your order has been dispatched, you’ll receive an email with your SMSA Express tracking number so you can follow your delivery.

Payment, Cancel & Returns

A payment confirmation email is sent within 24 hours of receiving your payment. It includes your order number, purchased items, amount charged and billing details. If you don’t receive it, check your spam or junk folder or contact info@wilformen.com.

You can cancel your order within 24 hours of placing it, as long as it has not yet been dispatched. Contact info@wilformen.com with your order number to request a cancellation.

Unopened and unused products in their original packaging can be returned within 7 days of delivery. For hygiene and safety reasons, opened or used skincare products cannot be returned unless they arrived damaged or defective.